Gatekeepers: Who they are? What they think about us? And what can we do about it?

William E. Toffey

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Gatekeepers: Who they are? What they think about us? And what can we do about it?

Abstract

Beautiful, slender, tanned bodies, with toes wiggling in the sand and dancing in sandals. All I had to do to win affection and beauty was to log in to the web site at www.nailfungus.com. I thought, if sex can sell a nail fungus remedy on a cable TV station, surely our industry could find a way to use sex to sell biosolids! But at the moment I still couldn't see how, and I didn't have the time to give it any more thought.

Beautiful, slender, tanned bodies, with toes wiggling in the sand and dancing in sandals. All I had to do to win affection and beauty was to log in to the web site at www.nailfungus.com. I thought, if sex can sell a nail fungus remedy on a cable TV station, surely our industry could find a way to use sex to sell biosolids! But at the moment I still couldn't...

Author(s)

William E. Toffey

SourceProceedings of the Water Environment Federation

SubjectSESSION 1: PUBLIC ACCEPTANCE

Document typeConference Paper

PublisherWater Environment Federation

Print publication date Jan, 2000

ISSN1938-6478

SICI1938-6478(20000101)2000:1L.35;1-

DOI10.2175/193864700785377672

Volume / Issue2000 / 1

Content sourceResiduals and Biosolids Conference