Sensor companies face business strategy challenges

Large companies could have an advantage in tackling some of these challenges, as their brand recognition, sales channels, and more diverse broad base of equipment makes them more able to experiment with change. However, the challenge for the larger companies is keeping a healthy revenue stream from solution sales to evolve capability.

BlueTech Research’s report lists six key points for companies considering adopting a SaaS or DaaS business model:

For any company to decide on whether to adopt the SaaS and DaaS sales model, it is important to focus on the benefits to the company while offering a solution to objections of potential customers against buying the product.

An expert in the field of water quality monitoring, Corina Carpentier is cofounder of the Sensileau Sensor Platform (founded in 2012) and a member of BlueTech’s Technology Assessment Group, which provides in-depth water strategy consulting.